As the voice for non-profit blood establishments across Europe, the European Blood Alliance (EBA) fosters collaboration and knowledge exchange to ensure a safe, high-quality, and cost-effective blood and tissue supply for European citizens. By promoting voluntary and non-remunerated donation (VNRD) of blood and blood components, the EBA raises public and professional awareness of this essential life-saving therapy. Committed to the continuous improvement of its member establishments, the EBA champions scientific and ethical principles for the ultimate benefit of patients.